YouTube Optimization

Image representing YouTube as depicted in Crun...
Image via CrunchBase

We are not going to spend your time in this article explaining why. These are very concise step-by-step instructions on how to optimize your YouTube account to gain the greatest number of viewers the quickest. We recommend you set aside 15-30 minutes per section to carry out these tasks.

_________________________________

Optimizing Your Account

Create a YouTube account:  To improve SEO results, secure the name of your company as both the username and profile name   [www.youtube.com/users/profilename] = [www.youtube.com/user/CyberspacePublicity].  If the name is already being used, have one that sounds similar.

publicity, public relations, social media, video production, website building
Modern Publicity's logo
Upload an avatar/logo (see ours to the left), give yourself a keyword-rich description, link back to your site in the Website section, share your hometown and dig into the hobbies focusing on activities that complement your business or line of work.

Optimizing Your Video Content 

Video File Name: By default, your video will have a file name like “vid027612″. Rename the video to give it a more descriptive, keyword-rich title that accurately describes the video content in five words or less.  Edit off the three letters after the dot (“.mov”  “.wmv”).  Nobody needs that detail.

 TIP: Do Not Include Business Name – describe the content accurately, clearly, briefly.

Description: Write a easy-to-understand video description that accurately depicts the video content placing a link to your Web site into the video description.

Tags:  Tags are words, not phrases (except for names and brands like Modern Publicity and Paul O’Sullivan) and include all keywords used in the file name/title/descriptions.

Optimize Your Video Channel

Visit your profile page and click the link to edit your channel to include keywords, an accurate description and include a link to your Web site, assign tags and allow comments.  Also,  select the type of channel you’re running to and upload a custom-branded background. (stay tuned to a how-to blog post on this topic).

TIP: To get optimized YouTube tag words without SEO analysis: search out videos in same business category (eg: “San Diego real estate”) ignoring promoted videos. Pick video w/same marketing goals & click “show more” button. Copy and paste their tag words and add your firm’s name, your name, etc. onto your YouTube page. This isn’t as good as our SEO analysis, but it’s much, much better than nothing.

YouTube "Info and Settings" page
YouTube "Info and Settings" page
Advertisements

Facebook apps we might like

Facebook logo Español: Logotipo de Facebook Fr...
Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)
  • Working from Oakland, California, the North Social group claims to be ‘easy-to-use applications that enable anyone to quickly create and manage a custom Facebook page.’   Apps are priced from $19 a month and offer a free 14-day test run.
  • MailChimp is an E-Newsletter system like Constant Contact, but it’s free for the first 12,000 emails per month to a list of 2,000 subscribers.  We like free a lot.
  • Pagemodo is an app that let’s you very easily and quickly create a custom welcome tab on your Facebook page.  The free version just puts a link to the pagemodo website at the bottom.  They even let you create a video welcome.
  • Our friend Diego is really jazzed about Huddle which also offers a 14-day free trial and starts at $15 per user/per month to manage projects, files and people in the cloud.  When it rains, it pours, eh?
  • This one claims to get signed up in 20 seconds.  Okay – wait here.  Let me time them….  Holy app crunchers, WildFire App wasn’t lying.  I’ve got access to getaway sweepstakes, fan quiz, travel photo contest and other promotions.  Not what a PR agency needs but perhaps what a PR agency’s clients need.  Nice.
  • Finally, fanapps claims to be ‘the most popular integrated suite of applications for social media marketing.’  Oh, really?  Again, what’s nice is they have a free version to see what the hullabalu is all about.

Do us a favor, if you use, or have used, any of these apps, let us know how they worked for you.  If you would like us to help set you up with any, well, you know where to find us.  And, if you want even more information on other apps, we got all our info from this informationweek article.