YouTube Optimization

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We are not going to spend your time in this article explaining why. These are very concise step-by-step instructions on how to optimize your YouTube account to gain the greatest number of viewers the quickest. We recommend you set aside 15-30 minutes per section to carry out these tasks.

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Optimizing Your Account

Create a YouTube account:  To improve SEO results, secure the name of your company as both the username and profile name   [www.youtube.com/users/profilename] = [www.youtube.com/user/CyberspacePublicity].  If the name is already being used, have one that sounds similar.

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Modern Publicity's logo
Upload an avatar/logo (see ours to the left), give yourself a keyword-rich description, link back to your site in the Website section, share your hometown and dig into the hobbies focusing on activities that complement your business or line of work.

Optimizing Your Video Content 

Video File Name: By default, your video will have a file name like “vid027612″. Rename the video to give it a more descriptive, keyword-rich title that accurately describes the video content in five words or less.  Edit off the three letters after the dot (“.mov”  “.wmv”).  Nobody needs that detail.

 TIP: Do Not Include Business Name – describe the content accurately, clearly, briefly.

Description: Write a easy-to-understand video description that accurately depicts the video content placing a link to your Web site into the video description.

Tags:  Tags are words, not phrases (except for names and brands like Modern Publicity and Paul O’Sullivan) and include all keywords used in the file name/title/descriptions.

Optimize Your Video Channel

Visit your profile page and click the link to edit your channel to include keywords, an accurate description and include a link to your Web site, assign tags and allow comments.  Also,  select the type of channel you’re running to and upload a custom-branded background. (stay tuned to a how-to blog post on this topic).

TIP: To get optimized YouTube tag words without SEO analysis: search out videos in same business category (eg: “San Diego real estate”) ignoring promoted videos. Pick video w/same marketing goals & click “show more” button. Copy and paste their tag words and add your firm’s name, your name, etc. onto your YouTube page. This isn’t as good as our SEO analysis, but it’s much, much better than nothing.

YouTube "Info and Settings" page
YouTube "Info and Settings" page
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