Why Hire a Publicist?

It is common for non-PR people to not have a clue how a publicist can improve your business’s bottom-line.  Even when they intuitively know that getting mentioned in news reports (ie: magazines, newspapers, popular blogs and television) has much higher credibility and impact, it’s often difficult to imagine anything you or your company is doing is news worthy.  We get it.  But keep an open mind and take a look at you from our perspective for a moment…

Modern Publicity defines public communications using four distinct segments (ADDD):

  • Awareness (if no one knows you exist, they can’t buy/hire you)
  • Differentiation (if you’re like everyone else, there’s no reason to buy/hire you)
  • Decision (if you don’t give people a specific, timely reason to hire/buy, they typically delay the decision)
  • Delivery (if you don’t deliver what you promise (your brand), you won’t keep old customers or acquire new ones).

Given this, publicity is a powerful communication tactic to do one or more specific ADDD goals.  The results must be measurable. This doesn’t simply mean you see more news about yourself  and your business, it means we work with you to ensure you see bottom-line results such as more customers coming through the doors, more referrals and more sales.  But the question is begged; even if you know a publicist can raise awareness, distinguish you from you competitors and give shoppers or prospects a reason to buy today, what is it that a publicist can do about it?

Putting aside the tactic of self-publicity (social networking), I’ve begun a list of things we quiz you about in order to reveal a newsworthy ‘hook.’  An important value we bring to the table is understanding how difficult it is to get into the news cycle and what reporters are looking for in order to cover you.  Sometimes we create a news event, such as a press conference, an award or a special event, or we’ll define your product or service in relationship to an existing newsworthy trend or event.  To see specific examples of our work, you’re invited to visit our newsroom.   But here are some things that we use to generate interest and mostly links to Google searches for ‘news’ using the term:

  1. Grand opening
  2. New product
  3. New service
  4. New staff
  5. New idea
  6. New partnership
  7. New study (that relates to your business)
  8. New song (for recording artists)
  9. New book (for authors or that relates to your business)
  10. New video
  11. New law (proposed or actual that relates to your business)
  12. New controversy
  13. New invention (it doesn’t have to be yours)
  14. To Be Continued…

Here’s the truth: you don’t need to know how a publicist can improve your business.  What you need to know is a good publicist.  Let US describe what you have that is newsworthy and then get you covered and integrate into a comprehensive marketing communications campaign.  That’s our job.

Advertisements

R.I.P. Maximillian

Facebook Post March 28th, 2011, by a high school friend Laurie Lola Andersen:

Woke up this morning and found our dog Max has gone up to heaven… My heart is broken but at peace to know he had a long fun-filled life with us.R.I.P Maximillian – You will be dearly missed

Paul OSullivan Hey Max, thanks for the love and loyalty for our friend Laurie and her family. Please be on lookout for an ol’ golden retriever named Jack. On Tuesday, he goes to the groomer to be pampered. On Wednesday, he’s enjoying an entire Costco chicken with the family and vanilla wafers for dessert. On Thursday morning, he’ll fall asleep in my arms. But, just before he does, I’ll whisper in his ear to look you up. My guess is the two of you will be good friends in no time. He’ll be the one with vanilla cookie-breath.

3 hours ago · Like ·  1 person

Is Less More?

Tip No. 63.

Often, less is more.


Ceasefire: Empty Promises
Image by Swamibu via Flickr

Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more. Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.   Less is more. Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.  Less is more.  Less is more. Less is more.  Less is more.

Yes, often less is more, more or less.

The Gettysburg Address

ABRAHAM LINCOLN in 3-D
Image by Okinawa Soba via Flickr

Photo of Abraham Lincoln in 3-D, mid-1800’s

 

 

 

 

November 19, 1863

President Lincoln’s remarks at the dedication of Soldiers National Cemetery, Gettysburg, Pennsylvania, four and a half months after the American Civil War’s decisive 3-day Battle of Gettysburg (50,000 casualties, July 1–3, 1863).


Four score and seven years ago our fathers brought forth on this continent a new nation conceived in Liberty and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battle-field of that war. We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that the nation might live.  It is altogether fitting and proper that we should do this.

But, in a larger sense, we can not dedicate — we can not consecrate — we can not hallow — this ground. The brave men, living and dead, who struggled here have consecrated it far above our poor power to add or detract.  The world will little note, nor long remember, what we say here.  But it can never forget what they did here.

It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation, under God, shall have a new birth of freedom — and that government of the people, by the people, for the people, shall not perish from the earth.


Negative by Timothy H. O'Sullivan. Positive by Alexander Gardner.


Facebook apps we might like

Facebook logo Español: Logotipo de Facebook Fr...
Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)
  • Working from Oakland, California, the North Social group claims to be ‘easy-to-use applications that enable anyone to quickly create and manage a custom Facebook page.’   Apps are priced from $19 a month and offer a free 14-day test run.
  • MailChimp is an E-Newsletter system like Constant Contact, but it’s free for the first 12,000 emails per month to a list of 2,000 subscribers.  We like free a lot.
  • Pagemodo is an app that let’s you very easily and quickly create a custom welcome tab on your Facebook page.  The free version just puts a link to the pagemodo website at the bottom.  They even let you create a video welcome.
  • Our friend Diego is really jazzed about Huddle which also offers a 14-day free trial and starts at $15 per user/per month to manage projects, files and people in the cloud.  When it rains, it pours, eh?
  • This one claims to get signed up in 20 seconds.  Okay – wait here.  Let me time them….  Holy app crunchers, WildFire App wasn’t lying.  I’ve got access to getaway sweepstakes, fan quiz, travel photo contest and other promotions.  Not what a PR agency needs but perhaps what a PR agency’s clients need.  Nice.
  • Finally, fanapps claims to be ‘the most popular integrated suite of applications for social media marketing.’  Oh, really?  Again, what’s nice is they have a free version to see what the hullabalu is all about.

Do us a favor, if you use, or have used, any of these apps, let us know how they worked for you.  If you would like us to help set you up with any, well, you know where to find us.  And, if you want even more information on other apps, we got all our info from this informationweek article.